Experience Your Senses:

Taste, Touch, Smell

 

The brand with in-store sampling solutions for the nose, the palate and feel.

 

Consumers are more apt to buy your product when they see it, feel it, touch it, smell it or taste it. Arbitron survey of roughly 1,900 U.S. residents found that:

64%

Of consumers try the product after receiving a sample

35%

of those who try the product (22% of all consumers) buy the product on the day they receive the sample

24%

of purchasers buy the product in place of another one

58%

Of consumers who sample the product plan to buy it in the future

123%

Although sales figures vary by product category and program, the average day of sales increase has been by 123%